Wednesday, December 8, 2010

Research and Writing: create the title and summary of the "perfect" secondary resource for your paper

The title for my secondary resource for my research paper is "Selling Techniques in Television Commercials That Affect Society's View of Gender". The article would be about the methods that television commercials use to influence society's views on gender and form stereotypes about males and females and their gender roles. The article would discuss how these commercials influence and persuade society to purchase certain products to become better people (mostly physically or appearance wise). The article would also have statistics about certain commercials that sell certain products and how they appeal to people and how much of the product is sold and interviews of people of what they thought of the product or why they bought it. The article would also claim that today's television commercials influence society's view of gender through the products that they sell. Our research strategy is obtaining information from articles and books with statistics about how advertisers use sexual images and innuendos to sell their products and to show how it affects our views on gender. We will analyze each commercial by asking what is the commercial portraying, what is the message, who does the commercial appeal to, what is it selling, what techniques does it use to get its point across, what are the sexual components, how does it make the viewer feel, and what stereotypes are reinforced in the commercial? We will watch a series of commercials and analyze them to express our viewpoints. As well as doing this, we will count how many include some sort of gender stereotype.

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